Ant Blair speaking at TEDx Bloomington

Turn your experience into a keynote you can sell.

You already have experience, credibility, and connections. Over six months, we develop a keynote you can sell, with a framework, a script, embodiment, and a marketing plan that builds on your existing corporate relationships.

Embodiment means knowing how your framework works in your own life and speaking from that experience.

Keynote Build: one 60-minute session each week for six calendar months.

Give existing buyers another reason to hire you.

You already get paid to host, entertain, train, sell, or bring your experience into an organization. A keynote gives you another way to put that experience to work.

The buyer needs to understand what their audience will get. The audience needs something they can use. And you need to deliver it as your own.

We build those pieces together, then develop a plan for introducing the keynote through relationships where your work is already known.

Two ways to work together

Keynote Build

Develop your experience into a keynote offer. We work on the framework, script, your understanding and delivery of the material, and a marketing plan for approaching existing relationships.

For established professionals with paid experience and relationships that provide a way to reach corporate or organizational buyers.

Six calendar months. Weekly 60-minute sessions.

See the Keynote Build

Keynote Sprint

Bring the talk you already use to sell from the stage. Across four sessions, we work on the opening, the close, and the middle, strengthening the connection between your message, your offer, and the next step you want the audience to take.

For business owners and established speakers who already have a talk, an offer, and access to an audience.

Four 60-minute sessions, meeting every two weeks and completed within 60 days.

The goal is to increase the number of listeners who take your intended next step.

See the Keynote Sprint

The result gives the coaching its direction.

Coaching earns its value when it identifies what is actually keeping a person from a desired result and helps them overcome it.

My method follows five steps:

Outcome → Constraint → Targeted intervention → Demonstrated transfer → Result.

We name what you want, examine what is interfering, and work on the change you need. You put that change to use. We check what happened.

From an existing service to a live keynote

An anonymized example from an earlier coaching engagement.

An established corporate event professional wanted to add a keynote to work they were already hired to do. They had experience and existing buyer relationships.

We developed a personal framework, shaped the material, and worked through writing and rehearsal. They went on to deliver the keynote at a live event with a 20-minute slot. The debrief included positive feedback about audience engagement.

The work had moved from professional experience to a developed keynote delivered live.

Work with Ant Blair

A keynote has to give a buyer a reason to hire you and give an audience a reason to listen. My work brings marketing and speaking together around those decisions.

Ant Blair

ANT BLAIR · TEDX SPEAKER · SEVEN-TIME SPEAKING CHAMPION
AUTHOR · BOOKS AVAILABLE ON AMAZON

Book a 30-minute keynote conversation.

Tell me where you are starting and what you want the work to accomplish. We will discuss fit, the work involved, and the investment.

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